What can we learn from The European Super League debacle?

Marketing Principles Mono football

The collapse of a breakaway European league via a flawed announcement threw serious shade on some of Europe‚Äôs biggest football clubs, so what did they get so wrong? The main issue was that the new league was solving a problem for the clubs (companies) and not the fans (consumers). The situation was a textbook example of failing to understand market needs. Looking at this from a marketing perspective, it is clear to see that the…

Read More