B2B + B2C = P2P

People

All too often marketing focusses on businesses and/or consumers. In the rush to market products and services it is easy to forget that behind both B2B and B2C are real people. As a sector the marketing industry tends to focus on marketing differences. How about we flip this and start to look for similarities instead. Similarities in favour of differences Both B2B and B2C marketing approaches require excellent customer service and enhanced customer experiences at…

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