The Elite Ad:Venture…

ELITE MARKETING AND COMMUNICATIONS About the company Elite Marketing and Communications was set up by Gemma Dunn at the end of 2020 after she left her job as head of marketing, PR and comms at Bradford College. Before that, Gemma had worked in a variety of marketing roles, including at Leeds Bradford Airport and Leeds City College. Having studied marketing at university, she has a wealth of knowledge about everything from digital and social media to…

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What can we learn from The European Super League debacle?

Marketing Principles Mono football

The collapse of a breakaway European league via a flawed announcement threw serious shade on some of Europe‚Äôs biggest football clubs, so what did they get so wrong? The main issue was that the new league was solving a problem for the clubs (companies) and not the fans (consumers). The situation was a textbook example of failing to understand market needs. Looking at this from a marketing perspective, it is clear to see that the…

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