Cookies take the biscuit

Digital Cookie Jar

What does the third-party cookie phase out mean for your business? Google have started to phase out third party cookies but what does that mean? Let’s go back to basics… What are cookies?  A cookie is a small text file which is added to a user’s browser when they visit a website. Some cookies are necessary for websites to function, and others are used for innocent tracking and analytical purposes and are deemed as standard.…

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The Elite Ad:Venture…

ELITE MARKETING AND COMMUNICATIONS About the company Elite Marketing and Communications was set up by Gemma Dunn at the end of 2020 after she left her job as head of marketing, PR and comms at Bradford College. Before that, Gemma had worked in a variety of marketing roles, including at Leeds Bradford Airport and Leeds City College. Having studied marketing at university, she has a wealth of knowledge about everything from digital and social media to…

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Global Digital Marketing Trends (May 2021)

Globe

What can we learn from external marketing trends this month? Here are the top 5 digital marketing trends that have made us sit up and take notice this month… 1. Artificial Intelligence The dominance of artificial intelligence (AI) is sure to be at the heart of global business and industry and it is already being used by big business marketers. AI can analyse consumer behaviour and search patterns and use data from social media platforms…

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