Cookies take the biscuit

Digital Cookie Jar

What does the third-party cookie phase out mean for your business? Google have started to phase out third party cookies but what does that mean? Let’s go back to basics… What are cookies?  A cookie is a small text file which is added to a user’s browser when they visit a website. Some cookies are necessary for websites to function, and others are used for innocent tracking and analytical purposes and are deemed as standard.…

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Global Digital Marketing Trends (May 2021)

Globe

What can we learn from external marketing trends this month? Here are the top 5 digital marketing trends that have made us sit up and take notice this month… 1. Artificial Intelligence The dominance of artificial intelligence (AI) is sure to be at the heart of global business and industry and it is already being used by big business marketers. AI can analyse consumer behaviour and search patterns and use data from social media platforms…

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B2B + B2C = P2P

People

All too often marketing focusses on businesses and/or consumers. In the rush to market products and services it is easy to forget that behind both B2B and B2C are real people. As a sector the marketing industry tends to focus on marketing differences. How about we flip this and start to look for similarities instead. Similarities in favour of differences Both B2B and B2C marketing approaches require excellent customer service and enhanced customer experiences at…

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