The Elite Ad:Venture…

ELITE MARKETING AND COMMUNICATIONS About the company Elite Marketing and Communications was set up by Gemma Dunn at the end of 2020 after she left her job as head of marketing, PR and comms at Bradford College. Before that, Gemma had worked in a variety of marketing roles, including at Leeds Bradford Airport and Leeds City College. Having studied marketing at university, she has a wealth of knowledge about everything from digital and social media to…

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The southpaw spectrum & links to creativity…

Lefties

Writing this article as a leftie, I always knew I was special – Mum always said it, but now the scientists have proved it! Discover more in a new study published in the journal Brain. Left-handedness has long been associated with intelligence, out-of-the-box thinking, and artistic talent. But are these flattering generalisations backed up by science? Does being left-handed really make you more creative? The answer is definitely maybe. No longer considered the work of…

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Global Digital Marketing Trends (May 2021)

Globe

What can we learn from external marketing trends this month? Here are the top 5 digital marketing trends that have made us sit up and take notice this month… 1. Artificial Intelligence The dominance of artificial intelligence (AI) is sure to be at the heart of global business and industry and it is already being used by big business marketers. AI can analyse consumer behaviour and search patterns and use data from social media platforms…

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